Saturday, January 25, 2020
The Yellow Wallpaper Symbolism
The Yellow Wallpaper Symbolism The Yellow Wallpaper written by Charlotte Perkins Gilman in 1892 is a collection of journal entries written by a woman who suffers from the mental disorder, namely temporary nervous depression. All of the entries constitute an account of the woman who is taken by her physician husband to the country in order to regain mental stability. More importantly, it portrays the protagonists preoccupation with the ugly wallpaper in her sickroom. The work is filled up with plenty of symbols, but the most important and prevailing one is the mentioned above wallpaper. The protagonist is engrossed in it and feels an uncanny connection to it. This seemingly irrelevant and ordinary element of decoration represents many arguable issues in the story, making the interpretation of the text more complex and meaningful at the same time. The yellow wallpaper stands for state of mind, restrictions placed on women as well as for the racial problems in the late 19th century particularly in the United States o f America. Firstly, let me have a look on the wallpaper as a symbol of the protagonists state of mind. The very colour of it is yellow. The most universal connotations with it are bodily fluids, sickness or uncleanness. In the case of The Yellow Wallpaper it would mirror a mental illness and the process of the downfall of the human mind. Moreover, the pattern of the wallpaper is illogical and chaotic just as the narrators shaken sanity. As her disease confuses her mind and contradicts logic, the paper parallels her psychological state at this point. She is confused and unstable just as the decoration. At first, the wallpaper is a source of an immense irritation to Jane as she cannot find any, even the smallest sign of consistency in it. I never saw a worse paper in my life (Gilman 4). However, she becomes gradually obsessed with deciphering its meaning. As her mental disorder progresses, she starts suffering from hallucinations and finally concludes that actually there is a logic in the papers pattern. I have finally found out. () The front pattern does move and no wonder! The woman behind shakes it! (Gilman 16). The wallpaper portrays a woman who is ambushed in this illogical system. It is only her who can see the woman, and therefore, the womans only chance to set her free. Jane slowly looses the contact with reality, retreats into her obsessive fantasy. As the time passes by, she becomes the woman within the paper who simultaneously loses her identity. She disconnects herself from Jane and assumes new personality as well as perception of herself. The subsequent deterioration of the protagonists mental state reaches the climax when she locks herself in the room to finally tear all of the wallpaper in order to set the woman free from imprisonment. When John finds her, with all the decoration torn to pieces, the woman vigorously shouts out: Ive got out at last () in spite of you and Jane. And Ive pulled off most of the paper, so you cant put me back! (Gilman 21). The nar rator is finally free and there is no power which would imprison her again. She got rid of all chains, societal norms and constraints by total descent into insanity which surprisingly, turned out to be her only salvation. Secondly, the wallpaper may be a metaphorical equivalent for all restrictions imposed on women in the 1800s. In those times, women were condemned from intellectual work, forced to conform to the dependence of males and all rules of decent woman behaviour. It goes without saying that as a result women were helpless and oppressed. The title wallpaper is a confusing and complicated pattern in which the fictional woman appears. This may represents womens feeling of being lost in the oppressive and strongly hierarchical society and living in the world which does not appeal to them. The historically shaped division of the roles within family and marriage leaves its unbearable mark on womens lives. As the time passes by, our protagonist starts to identify herself with the imaginary woman. At this point, all the narrators fears and inner emotions are projected on the wallpaper. Societal constraints and norms overwhelm her and deprive of any chance to live her life to the full. The only way t o know peace is a complete fall into insanity. The last and probably the most outrageous interpretation of the wallpaper is the one proposed by Susan Lanser. She set the story in the political and ideological context of racial anxiety and nativism. Her immensely provocative thesis that the yellow wallpaper is a reflection on Yellow Peril questioned the common perception of it and triggered out a wave of surprise and consternation. The main symbol of the story with its colour which stands for dirt, urine, inferiority and uncleanness, seems to signify the racial otherness. The racism is in a way encoded in the wallpaper. In the late 19th century Western countries, especially the United States of America, faced with a massive immigration of East Asians. This process evoked the conviction that new comers would be a threat for the Whites job market and may change standards of living (Frost). Due to that Americans were so obsessive and hostile towards the representatives of the yellow race. On the basis of this information, we may inte rpret the protagonists tearing of the wallpaper from the wall as an act of getting rid of all unwelcome immigrants as well as an expression of hostility and racism. Moreover, to prove this thesis more reliable and feasible there is evidence that the author was personally an active supporter of racial uniformity. She belonged for a time to eugenics and nationalist organizations; opposed open immigration; and inscribed racism, nationalism, and classism into her proposal for social change (Lanser 429). Therefore, according to Horvitz, we may state that the narrators descent into nervous depression is in metaphorical terms a kind of escape to an utopian word in which there is no yellow, stained and smelly wallpaper, and in consequence no presence of other race. The Yellow Wallpaper by Charlotte Perkins Gilman is a perfect example of the symbolism in the literature. It plays a soul part of The Yellow Wallpaper. The main ideas, points are presented across it making the text more complex, intricate and interesting. The story is overfilled with various symbols such as the window, nursery and obviously the most influential one the wallpaper. It may be a clear reflection of the protagonists state of mind, indication of societal suppression and its principles or as Susan Lanser pointed out, the metaphor of racial discrimination. In my paper I presented only three of the possible interpretations of this particular symbol, but it goes without saying that one may come up with as many ideas and conclusions as possible.
Friday, January 17, 2020
Are We Free Within Society Essay
One can never be completely free within society. Society places demands and forms what people do and even what they think and feel. In order to survive in society people must conform to what is acceptable, this is not freedom. Further constraints are placed on members of society because of gender, race and class differences. True equality can never exist, and therefore neither can freedom. One of the most powerful things contributing to conformity in society is persuasion. All sorts of ideas and ways of living are forced upon all members of society. Persuasion is everywhere, turn on the TV, read a magazine, use a computer, drive along the highway, read a newspaper, just opening your eyes and ears is enough to be made aware of societyââ¬â¢s views. Whether you choose to go along with them, or reject them, they are still affecting you. There are differences between males and females and their freedoms in society. However contrary to the popular belief that society affords more freedom to males than to females, I believe the opposite. I think in the current society paths have been paved for females where they now have just as many opportunities as males and even beyond. Society seems to be more accepting and protecting of womenââ¬â¢s freedoms than menââ¬â¢s. It is no longer acceptable to view women as inferior to men. However in social situations it is still custom for men to cater to the women, such as opening doors, and paying the bill. Womenââ¬â¢s choices and actions seem to be more accepted, such as style of dress and career choice. It is acceptable in society for women to dress feminine or masculine, it is acceptable to be timid and weak, or loud and strong, it is acceptable to be a housewife or have any career. All of these things are encouraged. However, the same is not true for men. It is not nearly as socially acceptable for a man to dress feminine, or to be weak, or to not have a career. More freedoms are awarded to women in our current society as they are more protected and their choices more accepted. Many countries outside the US have considerably less freedoms and even more class and gender barriers. An extreme example of this is women in Afghanistan where women are treated as sub-humans, fit only for householdà slavery and as means of procreation. They basically have no freedom whatsoever. They are deprived of the right to an education and the right to work, they arenââ¬â¢t even allowed to show their faces in public, but must cover themselves from head to toe. This demonstrates the extremely different societies and freedoms that go along with them throughout the world. An understanding of sociology can increase your freedom. Just opening your eyes and being aware of your surroundings and the workings of society allows you more freedom to your own thoughts and feelings. Society is constantly pushing you to conform to its standards, but if you are aware of what is going on then you are more able to make your own decisions regarding what you agree with and what you do not. It may not be possible to completely free yourself from the barriers of society, but with an understanding of sociology and that extra insight into the workings of society, you can increase your freedom and individuality.
Thursday, January 9, 2020
What to Know Before Buying a Pet Tarantula
A tarantula can make a great pet, but its not right for everyone. Dont make an impulsive purchase at a pet store unless you understand your responsibilities as a tarantula owner. A spider is an animal, not a toy. Before making a commitment, make sure to ask yourself a few important questions. Are You Willing to Commit to a Long-Term Relationship With Your Pet Tarantula? Tarantulas are known for their long lifespans. A healthy female tarantula can live well over 20 years in captivity. During that time, it will need regular food and water, an environment with appropriate heat and humidity, and occasional cleaning of its terrarium. Should you tire of caring for your pet tarantula, you cant just take it outside and let it go. Be sure youre committed to keeping the tarantula for the long haul. Do You Want a Pet You Can Touch and Cuddle? If so, you might do better with a hamster or a gerbil. Though common pet tarantula species are docile, they can easily spook if you are trying to handle them and squirm out of your hand. Falls are nearly always fatal for tarantulas, as their abdomens rupture easily. In addition, tarantulas can and will bite you if they feel threatened. Even worse, theyve got a nasty habit of flicking urticating hairs at the faces of potential predators, which could include you and your loved ones. Do You Want an Active Pet That Does Cool Tricks and Can Be Let Loose in Your Home? When theyre not capturing and eating live prey, tarantulas spend a great deal of time doing absolutely nothing. They are masters of repose. Though it may appear sluggish in its terrarium, once your pet tarantula escapes, it can run with lightning quickness to find a hiding place. Tarantula owners even recommend cleaning the tarantulas habitat within the confines of a bathtub so the resident spider cant make a speedy retreat to some dark corner of the house. Do You Enjoy Feeding Live Prey to Your Pets? Tarantulas eat live prey, which you will need to provide. For some pet owners, this might not be a concern, but for others, its not a pleasant thought. For smaller tarantulas, a diet of crickets, grasshoppers, and roaches might suffice. For larger spiders, you might need to feed an occasional pinky mouse or even a gray mouse. Youll need a reliable supplier of crickets or other live prey in your area to make feeding easier. Its not a good idea to feed wild-caught crickets, as these can be infected with pathogens that may harm your pet tarantula. Do You Have a Responsible, Ethical Source From Which to Purchase Your Pet Tarantula? When pet tarantulas first became popular with spider enthusiasts, most of the tarantulas on the market came from the wild. As with any exotic animal in demand, over-collecting can soon put a species at risk in its native habitat. Such was the case with a few popular pet tarantula species, including the Mexican redknee tarantula, a vibrant species featured in several horror movies. A few tarantula species are now protected under the Washington Convention agreement, which limits or prohibits the commercial trade of listed species and their export from their native range. You can still obtain these protected species, but you must purchase a tarantula bred in captivity from a reputable source. Dont put the beautiful spiders at risk; do the right thing.
Wednesday, January 1, 2020
Impact of E-Commerce on Logistics and Transports - 3473 Words
April 4th 2012 E-Commerce Assignment topic: Impact of E-commerce on transport and logistics Table of content 1. Introduction 3 2. E-commerce and business 4 A. B2C E-commerce 4 B. B2B E-commerce 5 C. Evolution and forecast of E-commerce 5 3. Impacts on the supply chain 6 A. Problem raised by E-commerce 6 i. Demand 6 ii. Stocks 6 iii. Communication 6 B. Reaction and adaptation of companies 7 i. Information interchange 7 ii. Pure players 7 iii. Click and mortars 8 4. Upstream Logistics 9 A. Order reception and preparation 9 B. Transport and traceability 10 5. Conclusion 11 1. Introduction Since 2000 a lot of factors have changed the face of logistics in companies. Many were forced to change theirâ⬠¦show more contentâ⬠¦This allows companies to have a larger choice of products or clients and therefore reduce costs and deadlines. C. Evolution and forecast of E-commerce In Europe the E-commerce growth is forecasted to follow an 11% growth rate. The European E-commerce market, which includes the EU-17 ââ¬â Austria, Belgium, Switzerland, Germany, Denmark, Spain, Finland, France, Greece, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Sweden, and the UK ââ¬â will grow at 8% over the six-year forecast period of 2008 to 2014. Business-to-consumer (B2C) and C2C E-Commerce continue their double-digit year-over-year growth rate, in part because sales are shifting away from stores, the number of new online shoppers is rising, and online shoppers are less sensitive to adverse economic conditions than the average European consumer. Europeans will spend an annual average of â⠬942 per person in 2009, and this amount will grow to â⠬1,086 in 2014. 3. Impacts on the supply chain A. Problem raised by E-commerce i. Demand The problem raised by e-commerce is that production is not a mass production that is pushed to the consumer (Push Production) but a production pulled by the demand (Push production). 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CorporationRead MoreA Case Study Report on Inventory Management at Amazon.Com4739 Words à |à 19 PagesSupply Chain Management: An International Journal Emerald Article: E-supply chains - virtually non-existing Remko van Hoek Article information: To cite this document: Remko van Hoek, (2001),E-supply chains - virtually non-existing, Supply Chain Management: An International Journal, Vol. 6 Iss: 1 pp. 21 - 28 Permanent link to this document: http://dx.doi.org/10.1108/13598540110694653 Downloaded on: 23-05-2012 References: This document contains references to 11 other documents Citations: ThisRead MorePestle Analysis for Singapore Supermarket1011 Words à |à 5 PagesIssue | Impact on Business | Political | * To facilitate the take-off of e-commerce in Singapore, the Government has been putting in place a supportive legal and policy framework. For example, the Electronic Transaction Act, passed in Jul 98, provides a favourable legal environment for safe and secure e-transactions. * The government provides direct subsidies and fiscal incentives to support companies embarking on e-commerce initiatives. One example of a direct subsidy program introducedRead MoreThe Federal Express s Value Creation Frontier Essay1700 Words à |à 7 Pagesrivals, and lastly, examine how overall global competition may and/or will impact the new recommended business strategy and in which way will the company confront this global completion. Introduction Initiated in 1971, the Federal Express company has been transforming and/or evolving and thus at the moment, it is not just an express delivery company but it has widened its scope from that to being a globally recognized logistics and supply chain management company. (Hill Jones, 2013), noted that the
Tuesday, December 24, 2019
Is The Social Environment Influence Type 2 Diabetes
Studies have shown that the social and built environment can play an important role in the development of type 2 diabetes and self-care behaviors (Christine et al., 2015; Gebreab et al., 2017; Pasala, Rao, Sridhar, 2010; Sidawi Al-Hariri, 2012; Smalls, Gregory, Zoller, Egede, 2014; Winkleby Cubbin, 2003). Social environment includes factors such as safety, violence, social disorder, social cohesion, and collective efficacy of the neighborhood (National Research Council (US) et al., 2013). Whereas, the built environment can be defined as ââ¬Å"environments that are modified by humans, including homes, schools, workplaces, highways, urban sprawls, accessibility to amenities, leisure, and pollutionâ⬠(Pasala et al., 2010, p. 63). Studiesâ⬠¦show more contentâ⬠¦Another cross-sectional study by Gary et al. (2008) explored whether perceived neighborhood problems (e.g., crime, access to exercise facilities, access to public transportation, trash and litter, lighting at nigh t, and access to nearby supermarket) were associated with health outcomes and behaviors among diabetic patients. The findings from this study depicted that more neighborhood problems were reported by individuals who lived in neighborhoods with higher poverty rates (33%) as compared to those who lived in neighborhoods with lower poverty rates (16%) (Gary et al., 2008). This study also found that individuals who reported more neighborhood problems were significantly more likely to smoke (15%) and had poorer control of blood pressure (25% 130/80 mmHg) in comparison to individuals who reported fewer neighborhood problems (Gary et al., 2008). Additional studies have provided evidence to support the notion that the built and social environment do have significant influence on the development of type 2 diabetes. For example, a population-based cohort study by Gebreab et al. (2017) examined the associations between neighborhood social and physical environments [(e.g., social cohesion, avai lability of favorable food stores (grocery stores, fruit and vegetable markets, and supermarket chains and non-chain stores), unfavorable food stores (convenience stores, liquorShow MoreRelatedIs Diabetes A Common Disease?1358 Words à |à 6 Pagesdisease that we mostly discuss that causes illness to peopleââ¬â¢s health in our society is diabetes. It is believed that 50 percent of people living in Canada have been determined to have diabetes. Diabetes is a common disease that mostly occurs with people who are in old age along with specific group of individuals. Healthcare experts are trying to find ways to improve the healthcare of individuals with diabetes by anticipating ways by providing preventing and treatment measures for patients with thisRead MoreEssay about High Prices of Healthy Foods Prevents Control of Diabetes1247 Words à |à 5 PagesMost of the individuals living with Type 2 Diabetes in these low income areas know they have to eat healthier foods in order to con trol the illness and reduce the risk of getting worse, but they are often confounded by the distance they had to travel in order to buy the healthier foods from the health market, unaffordable prices of buying a healthier nutritious food, and the means of travel to get to the market. Chaufan, Davis, Constantino (2011), noted that disproportionate risk is caused by livingRead MorePrevention Of Diabetes And Pre Diabetes Essay1604 Words à |à 7 Pages Type II diabetes is a disease that affects millions of people in the United States and is also a disease that is continually growing in numbers. The cost of the individual and national health care systems is also a number that is growing. Policy for prevention of diabetes and pre-diabetes is something that while has changed some in the past, has been basically the same for the past 20-25 yeas. This disease affects many throughout the country, but effects those in the middle and lowerRead MorePrevention Of Type II Diabetes Policy Gap Analysis Essay1576 Words à |à 7 Pagesalso a disease that is continually growing in numbers. The cost on the individual and national health care systems is also a number that is growing. Policy for prevention of diabetes and pre-diabetes is something that while has changed some in the past, has been basically the same for the past 20-25 yeas. This disease effects many throughout the country but effects those in the middle and lower classes due to the cost of eating healthier being greater than the alternative and also due to the factRead MoreIs Accounting For Ethnological And Structural Factors1313 Words à |à 6 Pagestreatment of diabetes, including in Randomized Controlled Trials, and informs the ââ¬Å"recognition of factors at the individual, provider, and health care system levels,â⬠when providing diabetes care (Glanz, 2008, p. 426). The main purpose of the PRECEDE-PROCEED theoretical framework is to provide a framework for applying theories and concepts systematically in order to better plan and evaluate health behavior change projects (Glanz, 2008). The generalized steps of PRECEDE-PROCEED are: social assessmentRead MoreRelationship between Genetic Suceptibility, Obesity, and the Development of Type 2 Diabetes1133 Words à |à 5 PagesTYPE 2 DIABETES MELLITUS (T2DM) This type of diabetes commonly occurs in the later stage of life but due to increase in obesity; it also occurs in young adult. Type 2 diabetes can be defined as insulin resistant and insulin deficiency in the blood stream. OBESITY Obesity can be defined as been overweight with excess accumulated body fat by subcutaneously and viscerally; resulting in a high body mass index (BMI) which has negative effects on health (Taylor et al, 2010). BMI is defined by dividingRead MoreInside Type 2 Diabetes Essay1735 Words à |à 7 PagesType 2 diabetes is a very serious disease with many life threatening consequences, but if it is manage properly through preventative measures, diabetics can live a normal life. According to (Diabetes UK 2008) Type 2 diabetes can remain undetected for ten years or more and 50 per cent of people show signs of complications when diagnosed. It is therefore the responsibility of the individuals and the government to prevent the disease from developing. A lot of people do not realise that their weightRead MoreA Program For Encourage Diabetes Management And Prevention1454 Words à |à 6 Pages Aisha Hanif Introduction St. Johnââ¬â¢s Well Child in Los Angeles has created a program to encourage Diabetes management and prevention. The program, established in 2008, aims to help patients manage their diabetes through weekly classes, educating them on maintaining healthy diets, self-regulating their blood sugar levels and creating daily exercise routines. The program at St. Johnââ¬â¢s follows many constructs of the Transtheoretical Model (TTM), a model that uses various stages and processes ofRead MoreNursing and Evidence Based Practice Essay861 Words à |à 4 PagesStudies. The paper followed the research process and employed a qualitative phenomenological paradigm that explored the lived experience of thirty-two Swedish teenagers with type 1 diabetes who were transferring to independent self-care. The selected sample was 56% female, with an age range of five years, a wide range of diabetes duration (1-14 years) and varied extent of glycaemic control; illustrating a heterogeneous sample was recruited. Semi-structured interviews were utilised to generate data.Read MoreDiabetes : Symptoms And Treatment Of Diabetes1058 Words à |à 5 PagesHector Bustillos June 21, 2015 FCS 247- Nutrition Diabetes As young kids we learn from our family environment self-care behaviors, including diet and physical activity. As of 2014, there are 29.1 million people in the world that are diagnosed with diabetes. (2014 National Diabetes Statistics Report) Diabetes is a disease that affects how your body produces insulin, which then affects your blood sugar. There are two types of diabetes. Type 1 diabetes is where someone does not produce insulin at all
Monday, December 16, 2019
Google Financial Analysis Free Essays
Google Competitive Strategy: Financial Analsis 5. Have Googleââ¬â¢s business model and strategy proven to be successful? Should investors be impressed with the companyââ¬â¢s financial performance? How does the companyââ¬â¢s financial performance compare to that of Microsoft and Yahoo? Please conduct a financial analysis to support your positionââ¬âyou may wish to use the financial ratios presented in the Table 4. 1 of the text as a guide in doing your financial analysis of the company. We will write a custom essay sample on Google Financial Analysis or any similar topic only for you Order Now Throughout the course of its life thus far as an entity, Google has enjoyed great success as one of the worldââ¬â¢s leading search engine giants. Although the companyââ¬â¢s operations are extremely diversified, Google has taken strides since its initial offering in 2004 to establish its dominance over competitors in Internet advertising. Google continues to add products, services, and features to its arsenal, which in turn increases traffic to their websites and gives them increased opportunities to advertise. Googleââ¬â¢s original stock price on the date of their IPO was $85, fast forward eight years and the stock currently trades at $761. 78. Steps such as the acquisition of YouTube in 2006, the introduction of the Android in 2008, their Google TV initiative, and the continuing development and sophistication of Google Apps, have all contributed to this almost 800% appreciation. While all of these strategic maneuvers have been more than satisfying for investorsââ¬â¢ pockets, the bulk of Googleââ¬â¢s earnings remain in advertising. In 2009, 96. 8% of Googleââ¬â¢s total revenue came from advertising, over half of which were ads outside the United States. It is misleading to compare Googleââ¬â¢s stock (GOOG) to that of Microsoft (MSFT) and Yahoo (YHOO) solely on the basis of price, since their prices are exponentially lower than Googleââ¬â¢s because investors rely on dividend payouts rather than stock appreciation to provide returns. However, a more accurate depiction of pe rformance can be observed when comparing the stock value of the three firms on a percentage change basis. From January 2006 through December 2010, Googleââ¬â¢s stock appreciated 44. 35%. Compare this to Microsoftââ¬â¢s 6. 5%, Yahooââ¬â¢s -57. 22%, and the SP 500 indexââ¬â¢s -0. 86%. This shows that not only did Google significantly outperform its two major competitors; it left the entire SP index in the dust as well. Some other financial measures to consider are return on equity (ROE), earnings per share (EPS), and the current ratio. Return on equity is a measure of the return shareholders are earning on their investment in the company. In 2010 Google reported ROE of 20. 8%, meaning that for every dollar of equity capital, they are earning over 20%. Compare this to Yahooââ¬â¢s 9. 83% and Microsoftââ¬â¢s 43. 76%. Generally the higher the ROE, the happier the investors are. EPS on the other hand measures the companyââ¬â¢s earnings for each share of common stock outstanding. In 2010 Google boasted an EPS of $26. 69, whereas Yahoo and Microsoft reported per-share earning s of $0. 91 and $2. 13 respectively. This large gap can be attributed to the fact that Google has significantly less shares of common stock outstanding than the two competitors. Finally, the current ratio is a measure of the companyââ¬â¢s ability to pay short-term obligations with readily available assets. In 2010 Googleââ¬â¢s current ratio of 4. 16 nearly doubled that of Yahoo and Microsoft who reported 2. 67 and 2. 13 respectively. This ratio demonstrates Googleââ¬â¢s superior liquidity in comparison with its competitors Not only has Google dominated market share in the industry, in 2010 Google was the worldââ¬â¢s most-visited Internet site, with close to 147 million views each month. This goes hand in hand with the fact that people ââ¬Å"Googleâ⬠things when they need an answer, they donââ¬â¢t ââ¬Å"Yahooâ⬠a question or ââ¬Å"Bingâ⬠it. Works Cited All historical stock prices, percentages, and figures were provided by Yahoo! Finance. ââ¬Å"AAPL: Summary for Apple Inc. ââ¬â Yahoo! Finance. â⬠Yahoo! Finance. N. p. , n. d. Web. 10 Apr. 2013. ââ¬Å"GOOG: Summary for Google Inc. ââ¬â Yahoo! Finance. â⬠Yahoo! Finance. N. p. , n. d. Web. 10 Apr. 2013. ââ¬Å"YHOO: Summary for Yahoo! Inc. ââ¬â Yahoo! Finance. â⬠Yahoo! Finance. N. p. , n. d. Web. 10 Apr. 2013. How to cite Google Financial Analysis, Papers
Saturday, December 7, 2019
Marketing and Maine Media Workshops free essay sample
To discuss administrative issues and general discussion about marketing concepts, study method and coursework with students. Tutorial 2 (Chapter 1) 1. Explain the concept of marketing. What are some common misconceptions about marketing? 2. Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin? 3. Define marketing myopia, and describe how a company can overcome a myopic view. Give an example of a successful avoidance of marketing myopia. 4. What is the major distinction between the production era and the sales era? 5. What is utility? Discuss the four types of utility and give example of each. Tutorial 3 (Chapter 2 3) Case study (V-2): Strategic Planning and the Marketing Process at Preserve 1. Do you consider Preserves strategy for the Preserve brand a first mover or second mover strategy? Explain. 2. Perform a SWOT analysis on Preserve. Identify their core competency and their weaknesses in the marketplace. 3. Describe the characteristics of each of the four quadrants in the BCG matrix. We will write a custom essay sample on Marketing and Maine Media Workshops or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4. Why is environmental scanning an important activity for marketers? 5. Why do marketers monitor the technological environment? Tutorial 4 (Chapter 5 8) 1. Describe a purchase that a consumer might make that would reflect his or her status within a particular group. If that personââ¬â¢s status increased, how might the purchase selection change? 2. What are the four role categories that describe each spouse in a household? Which role has changed the most in recent years, and why? 3. Who is opinion leader? Why are they important to marketers, and how has the Internet affected the power of opinion leaders? 4. Define marketing research and provide an example. 5. What are primary and secondary data? Discuss how observation, personal interviews and focus group are used to obtain data. Tutorial 5 (Chapter 6 9) Case Study (V-9): Targeting and Positioning at Numi Tea 1. Which of the four common bases for segmenting consumer markets does Numi use to divide up the overall market tea products? 2. Would you classify Numi Teas marketing strategy as concentrated? If so, what are the plusses and minuses of using such a strategy in todays market? 3. For what reasons might a firm choose an option other than making a good or service in-house? Why is outsourcing on the rise? How is offshoring different from outsourcing? 4. Why are there more steps in the organizational buying process than in the consumer buying process? Explain why feedback between buyers and sellers is important to the marketing relationship. 5. Give an example of a straight rebuy and a modified rebuy. Why is new-task buying more complex than the first two buying situations? Tutorial 6 (Chapter 11) 1. List the six characteristics that distinguish services from goods. 2. What are the differences between consumer products and B2B products? Describe a product that could be used as both. . How do firms use benchmarking? 4. What steps do marketers take to make the introductory stage of the product life cycle successful enough to reach the growth stage? What are some of the challenges they face? 5. Describe the different product development strategies. Tutorial 7 (Chapter 12) Case Study (V-12): Developing and Managing Brand and Product Categories at Maine Media Workshops 1. What are the main elements of the Maine Media Workshops brand equity? Analyze the workshops brand equity using the Young Rubicam dimensions of brand personality. 2. Would you consider the Maine Media College an extension of the Maine Media Workshops brand, or a new product development strategyââ¬âor both? Explain. 3. How can the Maine Media Workshops benefit from consumers brand recognition, preference, and insistence with companies such as Canon? Can Canon benefit from the association with the Workshops? 4. What are the three stages marketers use to measure brand loyalty? 5. Why is brand equity so important to companies? What are the characteristics of an effective brand name? 6. Discuss the steps in the new product development process. Tutorial 8 (Chapter 18) . What are the practical problems in applying price theory concepts to actual pricing decisions? 2. Identify each factor influencing elasticity and give a specific example of how it affects the degree of elasticity in a good or service. 3. Give an example of each of the major categories of pricing objectives. 4. Discuss the elements of breakeven analysis. Tutorial 9 (Chapter 19) 1. Wh at is the difference between a skimming price strategy and a penetration pricing strategy? Under what circumstances is each most likely to be used? 2. Why is competitive pricing risky for marketers? 3.
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